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THE SHILLA borrows its name from THE SHILLA Dynasty which made the most splendid bloom of culture and arts with its thousand years of history The Hotel opened in March of 1979, following the intention of the late Mr. Byung Chul Lee, the founder of the Samsung Group. Hosting numerous state visits and international events, it has played the role of locomotive for the service industry in Korea with pride and responsibility as ‘the face representing the Samsung Group’ and ‘the hotel representing Korea’. THE SHILLA maintains elegance and a tradition of winning guests’ hearts with the aim of becoming ‘the best hospitality company’. By joining LHW, it is on par with the most luxurious hotels in the world. Meanwhile, it has added modernistic design elements on top of the roof called tradition, thus going through changes to make itself a premium life style space that upgrades the quality of life. In addition, with its know-how as a service company in the background, it started a duty-free shop business, and has built its image as the best global distribution company. Also, it is expanding its business into commissioned management of fitness facilities with five-star hotels in Korea and abroad as well as into the restaurant business. THE SHILLA promises to be a globally prestigious hospitality company that offers the best value for money by making creative innovations and continuously taking on challenges.