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No two people are the same. That’s why we craft home hair color from scratch so folks can stand out, instead of finding a match so they can fit in. Never premixed or premade, each custom color is made by a personal colorist, with every facet of our clients’ experience designed specifically for them—from having their color individually dispensed and labeled to giving them personalized instructions to achieve their specific color goals. And their experience doesn’t stop after they receive their color—their colorist is available to guide them every step of the way. Our company is a little bit of everything: part tech, part beauty, and part science. But at the heart, we’re a close-knit team of experts coming together to make a personalized experience unlike anything else on the map. Headquartered by the beach in sunny El Segundo, California, our vibrant, diverse team has a collaborative open environment and has shipped over 8 million orders to clients across North America, the UK, and the EU. We've created over 227,000 unique color combinations so far and in October 2019, we received the highly coveted Allure Best of Beauty award for “Best Home Hair Color” for the 5th year in a row.